© 2018 by The Frontier Lab

Science

At the core of market research is the task of listening well.

 

The Frontier Lab applies the market-research tools of behavioral science to our mission of listening to the American people: understanding, and translating, the values, behaviors, and concerns of Americans so that we can all better understand each other.

In an era when traditional market research has failed to predict or provide meaningful insight about the American political and cultural landscape, we have found psychographic research -- identifying the salient values and behaviors that influence opinion -- superior to polling and focus groups.