© 2018 by The Frontier Lab

TFL in the news

Is The GOP In For A ‘Rude Awakening’ In 2018 Elections?

A cutting-edge market researcher has a passionate rebuttal for Republican critics of President Donald Trump, be they former President George W. Bush, Peggy Noonan, or Sen. John McCain. “Don’t you understand what happened in 2016?” asks Anne Sorock, executive director of The Frontier Labs, who was at Judicial Watch in Washington, D.C. in October...

Understanding Donald Trump voters

“To truly understand, you have to care. If you care about what people think, it ends up being a very rewarding exercise.” That’s the short version of Anne Sorock’s explanation of what makes her research into the opinions and motivations of Trump supporters different than that of other political researchers...

Billionaire Letters of Transit

My friend Anne Sorock, who runs The Frontier Lab (I am on the board; TFL uses corporate-marketing and consumer-analysis techniques and methods, and applies them to political situations, social movements, and key issues in order to find the deeply held values which motivate them), has a new video out today about Black Lives Matter that shows...

 

Press Release: The Frontier Lab Black Lives Matter research informs context for Charlottesville

Last summer, research conducted by The Frontier Lab, a nonprofit research group that uses psychographic research techniques, mapped the deeply held values of organizers and activists of the Black Lives Matter movement...

Why Republicans Are Leaving “Republican” Behind

On today’s edition of Coffee and Markets, Brad Jackson and Ben Domenech are joined by Anne Sorock to discuss a fascinating new study on why Republicans are leaving the GOP label...

Research Guru saw Trump phenomenon coming before anyone else

For most people, both Donald Trump’s campaign and success came out of nowhere. But not for Anne Sorock of The Frontier Lab...

The Frontier Lab Thesis

The attacks in France illuminate more than questions about terrorism or refugee policy. It now appears that several of the Paris murderers were home-grown, and while this evil stems from myriad causes...
 

Reagan Would Be a Tea Party Hero

Ronald Reagan, the true servant-leader, would have appealed to all Americans who believe in the right and ability to self-govern...

What Do Women Want?

President Barack Obama took 57 percent of the women’s vote in the 2008 presidential election (men split their vote 50–50 between Obama and John McCain)...

Study: Republicans Leaving Party Are Tired of 'Two Evils' Argument

A new study by the Frontier Lab, a conservative market research group, found that Republican voters who leave the party do so because they are are tired of being told to vote Republican as the “lesser of two evils"...

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